anyma ip evidence

Fee Growth: ~€50-100k → €1,000,000+ Per Show

Exact figures unknown — Alessio was never included in financial meetings. Context: Before ANYMA, Matteo's fees were split 50/50 with Carmine Conte (Tale of Us), so his share was ~€50k. Current ANYMA fees reportedly exceed €1,000,000+ per show. This represents potentially 10-20x growth — triggering German law protections under Section 32a UrhG.

Remove EVA, and the System Collapses

Across live events, global touring infrastructure, and direct-to-consumer merchandise, EVA operates as the unifying asset that binds narrative, branding, and revenue. The presence of year-over-year product lines (2024 and 2025 editions), an expanding Premium Collection, and high-profile artist collaborations all built on EVA's visual language demonstrates not stagnation but deliberate commercial escalation — an IP asset whose exploitation is growing, not winding down.

Remove EVA, and the system collapses into genericity: no coherent visual identity, no narrative continuity, no differentiated commercial proposition.

Footer confirmation: "© 2026 Anyma Official Store" — all observations reflect the current, active commercial state.

The Sphere TEASER (July 14, 2024)

One day BEFORE the official announcement, the teaser video "THE END OF GENESYS" was posted — prominently featuring Alessio's robot character.

Evidence details:

• Posted by: @anyma
• Date: July 14, 2024
• Caption: "THE END OF GENESYS"
• Engagement: 484K likes
• Visual: Robot character (EVA/GENESYS) is THE focal point
• @alessiodevecchi tagged: NO
• Credits in caption: NONE

Evidence: Instagram Teaser Reel — Screenshot captured

The Sphere Announcement (July 15, 2024)

When the Sphere Las Vegas residency was announced — featuring EVA, the character Alessio created — Alessio wasn't even tagged in the announcement.

Evidence details:

• Posted by: @anyma and @spherevegas
• Date: July 15, 2024
• Engagement: 1.1 MILLION likes
• Visual: EVA displayed prominently on the Sphere
• @alessiodevecchi tagged: NO
• Credits in caption: NONE

This triggered a major fallout between Alessio and Matteo. EVA — Alessio's creation — is THE IMAGE of this 1.1M-liked announcement, yet he receives zero credit.

Evidence: Instagram Announcement Reel — Screenshot captured

Pattern: Alessio creates the IP (EVA) → IP gets featured in major announcement → Alessio erased from credits.

Two Posts, 1.6M Likes, Zero Credit

Alessio's robot creation generated 1.6+ million likes in 2 days. He was not tagged or credited in either post.

Credited on Regular Posts, Erased on Viral Ones

Analysis of @anyma social media reveals a selective credit pattern: Alessio is tagged on regular posts, but NOT on high-visibility viral content.

Examples of Twitter posts WITH credit:

• Eva 0 NFT (Nov 2021) — "in collaboration w/ @alessiodevecchi"
• Genesys Printworks (Oct 2022) — "Visuals @alessiodevecchi"
• A Reflection of Eternity (Dec 2022) — credited
• The Rise Of Adam (Jan 2023) — credited
• Afterlife Barcelona (Jun 2023) — credited

Pattern: This proves Anyma knows how to credit Alessio and does so regularly — but deliberately omits credit on posts that reach mainstream audiences (millions of views). This is evidence of intentional selective erasure.

Visual Identity Built By Alessio, Then Pivoted Away

The oldest posts on @anyma Instagram show a clear pattern: 100% of posts feature Alessio's EVA robot or visual aesthetic.

The strategy pivot was attempted but unsuccessful. The brand's visual identity — what makes ANYMA stand out in the EDM space — was built entirely by Alessio. Without his characters and aesthetic, ANYMA has no distinctive visual language.

Evidence: Screenshot of oldest @anyma posts — 9/9 posts feature Alessio's creations

The Alexander Wessely Incident (April 2024)

Without Alessio's knowledge, Matteo hired Alexander Wessely and promised him the "Creative Director" title — a title that belonged to Alessio. The entire visual language was built on Alessio's aesthetics.

Alessio had to escalate the situation right before the Sphere shows to get his credit restored. Wessely was forced to publicly acknowledge Alessio's foundational role in multiple interviews.

Ironically, Wessely's own statements now serve as third-party validation:

• "Visual Director Alessio De Vecchi has been a core partner since the project's inception" — Office Magazine
• "The VFX work was all led by Alessio De Vecchi who Anyma has been working with since the very beginning" — Document Journal

Alexander Wessely has now RESIGNED.

Document Journal Interview (Feb 2025) — Title Theft Continues

Even after resigning, Wessely's self-appointed "Creative Director" title was never retracted in press:

"He asked me to be his creative director."

Alessio is reduced to "the robot guy":

"[Alessio is] art director and the lead visual artist... they established the base aesthetic of Anyma, which is a robot."

Wessely then implies the project lacked depth before him:

"It felt very natural and organic to invite this sense of humanity, emotion and skin to the project."

Reality check:

• Wessely's actual visual contributions: half of FKA Twigs sequence (other half by Alessio's team)
• His real expertise: stage design (his actual profession)
• Alessio led 90%+ of all Sphere visuals
• Wessely failed at all attempted visual work and was relegated to stage design

Document Journal

The Travis Scott Incident (Failed Collaboration)

ANYMA had the opportunity to collaborate with Travis Scott. The collaboration ultimately did NOT succeed. Despite being creative partners who typically engage with potential collaborators together, Matteo:

• Kept Alessio out of all conversations with Travis Scott
• Locked Alessio out of the green room when Travis Scott was present
• Handled the entire potential collaboration without involving his creative partner

Pattern: Systematic exclusion of Alessio from high-profile relationships — even when the collaboration fails, Alessio is kept out of the process.

The Variety Interview (Consolation Prize)

After the Wessely incident, a Variety interview was arranged. The interview covered ANYMA's foundational concepts — creative vision, aesthetic philosophy, character development.

When published, the article only included technical details (screen resolution, etc.). Creative vision content was omitted.

Pattern: Reframe Alessio from "the artist who built the visual world" to "the technician who handles screen resolution."

Interview Pattern

• Matteo uses first-person singular: "what I created"
• DJ Mag Top 100 profile (Anyma #17) — zero mention of De Vecchi
• Official anyma.com website — no team credits section
• Visual team rarely acknowledged by name in press

Matteo Milleri Wikipedia Page

The Wikipedia article systematically minimizes Alessio's foundational role:

• Alessio mentioned once, AFTER Tobias Gremmler (a Bulgari collaboration - minor compared to Alessio's 4+ years)
• Framed as just "collaborated with Alessio De Vecchi and Alexander Wessely on the visuals" — as if equal contributors
• Reality: Alessio led 90%+ of Sphere visuals and ALL visuals since 2021
• Wessely's actual contribution: half of FKA Twigs sequence (the other half executed by Alessio's team)
• Matteo was barely involved in production — only more present for celebrity pieces

The Weeknd mini-tour: Wikipedia credits Matteo as "Creative Director" — but reality: Wessely was Creative Director, Alessio was Art Director and Producer. Alessio not mentioned.

Irony: The page image shows EVA — Alessio's creation — towering over the crowd at the debut.

Wikipedia: Anyma

Wikipedia Edit History Analysis

Verified via Wayback Machine (12 snapshots checked, March 2026): Alessio was completely absent from Wikipedia for over 15 months:

• January 8, 2024 - March 31, 2025: ZERO mentions of Alessio De Vecchi across 12 consecutive Wayback snapshots
• Snapshots checked: Jan 8 '24, Feb 2 '24, Jun 5 '24, Oct 6 '24, Nov 16 '24, Dec 16 '24, Jan 20 '25, Feb 19 '25, Feb 22 '25, Mar 7 '25, Mar 31 '25 — all zero
• Between March 31 and April 27, 2025: First credit finally added
• Even then: described only as providing "visual elements" — no "Visual Co-Creative Director" title
• Credit language: "Anyma collaborated with Alessio De Vecchi" — framing as external collaborator, not co-creator
• Listed AFTER Tobias Gremmler (a minor Bulgari collaboration) — burying 4+ years of foundational work

Significance: The Sphere residency was announced July 2024 (1.1M+ likes, EVA on the Sphere). Shows debuted September 2024. Wikipedia had no Alessio credit until ~9 months after the announcement and ~7 months after the debut. His own creation (EVA) was the face of the biggest electronic music residency in history — and he didn't exist on its Wikipedia page.

Archived snapshots: Jan 2025 (no Alessio) | Mar 31 2025 (still no Alessio) | Apr 2025 (first credit — minimized)

Beatportal — "Artist of the Month" (May 2025)

Beatportal equates Alessio with Wessely as mere "visual collaborators":

"Eva and the latter added characters Lilith, Syren, and Adam, have guided millions of dancers around the globe through their world that Anyma created alongside visual collaborators Alessio De Vecchi and Alexander Wessely."

Reality check:

• Alessio created ALL four characters (EVA, LILITH, ADAM, SYREN) — not "alongside" anyone
• Alessio has been there since 2021 — Wessely joined in April 2024
• Wessely did stage design and failed at all attempted visual work
• Wessely has since RESIGNED
• Comparing them as equals erases 3+ years of Alessio's foundational work

Beatportal

28+ Tour Articles — No De Vecchi Mention

A comprehensive sweep of all AEDEN tour coverage found:

• 28+ articles from Rolling Stone, DJ Mag, EDM.com, Variety, BroadwayWorld, JamBase, OZ EDM, youBEAT, The Music Universe, DJ LIFE Magazine, Dance Rebels, EDM Identity, The Partae, Change Underground, Filmibeat, ETV Bharat, ANI News, Backseat Mafia, AllAboutEDM, HouseWub, TicketFairy, Exclaim!, Dancing Astronaut, NME, and others
• 0 mentions of Alessio De Vecchi in any capacity
• 0 mentions of "visual director," "creative director," or any visual credit
• 0 mentions of Alexander Wessely or any visual team member
• Tour described as Matteo Milleri solo project throughout

This represents the complete erasure phase — moving from minimized credit to no credit at all.

Beatportal — "Visual Co-Creative Director" Downgraded to "Visual Collaborator"

In the May 2025 "Artist of the Month" feature, Beatportal reduces De Vecchi from "Visual Co-Creative Director" to merely a "visual collaborator" — on equal footing with Alexander Wessely, who joined 3 years later:

"Anyma created alongside visual collaborators Alessio De Vecchi and Alexander Wessely"

This flattens the hierarchy, obscures De Vecchi's foundational role, and erases the 3-year head start he had on the project.

Beatportal

Wikipedia Article — Universal-Paid Editor

The Anyma Wikipedia article has a disclosed paid editor (PSPazW) working for Oren Hope, a PR firm employed by Universal Music Group. This paid editor maintains the narrative of Anyma as a Matteo Milleri solo project.

• De Vecchi appears only twice in the entire Wikipedia article, both in passing
• His title (Visual Co-Creative Director) is not mentioned
• His involvement since inception is not mentioned
• His creation of EVA is not mentioned
• Disclosure found on Talk:Anyma

Action taken: COI-compliant edit request filed on Talk:Anyma (February 17, 2026) citing Variety, Billboard, and Sphere Entertainment Co. sources.

Matteo's Apparent Strategy: Phase Out Alessio

Matteo appears to be attempting to phase out Alessio's involvement:

• Working with work-for-hire studios to create new visual IP without Alessio
• Hope that original characters (EVA, LILITH, ADAM, SYREN) fade in prominence
• Gradually cut Alessio out entirely

Counter-argument: Even if specific characters fade, Alessio shaped the entire visual language that made ANYMA successful. The robotic/humanoid aesthetic, CGI integration with live performance — this foundation makes any new work derivative of Alessio's vision.